I’ve been thinking of writing a summary of Groundswell: Winning in a So, let’s jump right in; Charlene Li and Josh Bernoff (not “Bernhoff” as. Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies. book. Charlene Li · Josh Bernoff. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring.
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Meet your organizational objectives Once you understand what your audience is currently doing online you’re ready to define which of 5 social media tactics will meet your organizational objectives: Who will lead the charge? Tom Dickson successfully marketed his Bernof line of blenders through the viral marketing campaign Will It Blend? As stated above, you need to choose somebody in your organization that has the authority to lead this bold endeavor and a vested interest in its success.
For example, Walmart created a situation for itself when they created a Facebook group and negative comments came rolling in.
Selected pages Title Page. Jeez, what more can I say?
groundwwell Energizing people is done through providing features like review and rating systems, encouraging creators who like your organization or product or service to publish about you.
Some companies distinguish their product through the use of social technologies. Well, Li and Bernhoff’s employer offers these services for a substantial amount undoubtedly. Retrieved March 31, Retrieved March 28, Listening focuses on hearing what people are groundswepl about your organization online.
It was published in by Harvard Business Press.
Twitter, Facebook, blogs, YouTube are where customers discuss products and companies, write their own news, and find their own deals but how do you integrate these activities into your broader marketing efforts? In this updated and expanded edition groundsdell Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you’ll learn to: Views Read Edit View history.
I am an avid user of the soicial networking and this book has validated some of my benroff on facebook. Kevin Allison of the Financial Times praised the book for its focus on Web analytics: Before you jump into the social media realm it’ll serve you well to listen to any conversations currently taking place.
How to Tap into Social Media — A Summary of Groundswell
Where and whatever channels people are using to talk about your organization or space, your organizational objective is to listen and learn. How often do you assess the tactics?
But what about us who want to do it on the cheap? This last part gdoundswell the POST process is deciding what technology will help you activate the community of people interested in your mission.
How to Tap into Social Media — A Summary of Groundswell | NetChange Consulting
This article reads like a press release or a news article or is largely based on routine coverage or sensationalism. They should have a proven track record of application building, community building, and social media awareness to understand the emergent nature and responsiviness berjoff for a social media strategy.
It’s an unstoppable groundswell that affects every industry — yet it’s still utterly foreign to most companies running things now. Do you see any gaps?
Groundswell (book) – Wikipedia
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Choose a technology and partner to make your plan reality 1. This has been a long post on the What and How of creating a social media plan written by Li and Bernoff.
Critics are those people who rate products and write reviews, respond to posts, or videos. You can start that conversation by creating videos, blogging, Twittering, participating in social networks like Facebook or creating your own social network. Creators are those people who make the videos, podcasts, blog posts, reviews that most gtoundswell us consume.
Pick your technology This last part of the POST process is deciding what technology will help you activate the community of people interested in your mission. The groundswell is characterized by groundsweell tactics that guide companies into using social technologies strategically and effectively.