Shri Lal Bahadur Shasri, Prime Minister of India, visited Anand on 31st October for inauguration of the Cattle Feed Factory of Amul at Kanjari. As he was. CSR activity at AMUL – Free download as Word Doc .doc /.docx), PDF File .pdf), Text File .txt) or read online for free. A report. amul csr ppt. Uploaded by amaygujrati. csr activity done by amul ..!!!!!!!! Copyright: Attribution Non-Commercial (BY-NC). Download as PPT or read online from.
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Corporate Social Responsibility, The Amul Way
On this occasion a fully Automatic Paneer Plant was inaugurated. The Plant has a capacity to produce 25 MT per day and has a storage capacity of tons product under Deg.
Through this letter, I propose to share with you what I saw there and its importance in the context of the programme envisaged for the establishment of a co-operative dairies all over the country during the Fourth Plan. At that time, only liters of milk per day was being handled. These societies in turn have about 65, farmers as their members. In these villages, there are about 1, 25, adult buffaloes of the Surti Breed. During the year about 60, tonnes of milk was collected by the union.
The cost of the milk and milk products sold in that year was over Rs.
The union has established an excellent reputation in the dairy industry and has evoked the admiration of experts from many parts of the world.
By establishing a steady and remunerative market for the milk that is produced throughout the year, this union has given the farmers an incentive to adopt scientific practices of animal husbandry to produce more milk with lower cost of production and actjvities to further increase their income.
The union has a seven-year plan for doubling milk production, which envisages a comprehensive programme of animal breeding, animal nutrition, and animal health and hygiene, livestock marketing and extension work on scientific lines. Thus, the union is based really on rural economy and the benefits go back to the farmers, thereby gradually raising the general level of the dairy industry and also the standard of living of the farmers.
Besides the production and marketing of milk and milk products, the Kaira Union provides technical advice to other milk schemes and to organizations interested in dairy schemes. It trains personnel for the various milk schemes in the country. The Government of India Ministry of Community Development and Cooperation propose to organize very shortly a National Federation of Dairy Cooperatives with head quarters at Anand, so that with support of technical experts of the Kaira Union at vigorous programme for establishing dairy cooperatives in the country could be activjties up.
The importance of milk and milk products in providing nutritious food to the country cannot be over emphasized. There is also considerable scope for improvement in our methods of livestock breeding and nutrition. For this purpose we envisage a large programme of setting up cooperative dairies during the Fourth Plan and this will, no doubt, activitties based on the Anand model.
If we can transplant the spirit aamul Anand in many other places, it will also result in rapidly transforming the socio-economic conditions of the rural areas and in our achieving the objective of a socialistic pattern of society. Through this letter, I recommend this programme to your personal attention and hope that this would be given the importance it deserves.
I am requesting Shri S. Dey, the Union Minister for Community Devep. And Cooperation, to pursue this matter with you and to give you any further details that you may wish to know.
The programme sought to link rural milk production to urban milk marketing through these cooperatives. The commodities were recombined as liquid milk and sold in acfivities cities at prevailing market price that went in for building the cooperative dairies under the programme, while capturing the urban market for rurally produced milk.
By focusing on producers with small resource bases — animal and land holdings in potential milksheds, Operation Flood strived to generate a flood of milk in the rural areas and create a flow into the cities. This flow was sustained by linking milk production to its marketing through modern processing facilities. The major advantage of taking milk and not cattle from villages into cities was the convenient, economic and scientific management of the milk animals in milksheds through improved breeding, feeding and health care practices.
To link these milksheds to the city market and ensure a year-round sustained milk supply, the National Milk Grid with storage ajul long-distance transport facilities was created. More important, being a small-producer oriented programme, it has impacted positively on income, employment and nutrition status of milk producing households. The rural families targeted under this programme were ones with small resource base — both animal and land holdings.
Over 70 per cent of the families possessed only two milch animals or less; 21 per cent families were landless and 66 percent were small and marginal farmers owning less than four ha of land.
For More Details Kf The Museum has a Photo Gallery and Auditorium. The Photo Gallery gives glimpses of the genesis of Amul and its growth in a pictorial form to visitors and infuses confidence in the principle of co-operation and co-operative organizations.
How many members are registered in the Union? What is the procedure to form a Village Co-operative Society? What are the requirements to become a member of the society? What are the benefits xsr to the members of the society? What do I need to do? The milk processing capacity of the union is 25 lakh litre per day. What else will I need to start running the shop?
There are 6, 34, members registered with the Union. What will be my obligations as an Amul Preferred Outlet? The initiation to form a village cooperative society begins on receipt of an intimation from a village expressing their willingness to form a amhl and affiliate to the district union.
Corporate Social Responsibility, The Amul Way
A team, then, from the Co-operative Department of the District Union will be visiting the village to conduct a survey to assess its ability to procure daily liters of milk and supply to the Union.
The survey will cover the number of households, cattle population and procurement capacity to declare the feasibility. On the basis of the above study and the result that the village can procure minimum litres of milk daily and supply to the Union, the team from the Co-operative Department will help in organizing a gram sabha of village milk producers to decide or pass resolutions on: Based on this report, viability and procurement of milk, the first general body meeting of the society is convened to decide or pass resolutions on the following: Operation Flood has made the country self sufficient in milk and milk products through modernization of our dairy industry.
On the basis of the above study and the result that the village can procure minimum litres of milk daily and supply to the Union, the team from the Co-operative Department will help in organizing a gram sabha of village milk producers to decide or pass resolutions on:. On completion of successful functioning of the first quarter, the society will become eligible for registration and submits financial reports of the first quarter, as per requirement, to the District Registrar for registration of the society along with list of members and share status, four copies of Bylaw and application for registration.
Based on this report, viability and procurement of milk, the first general body meeting of the society is convened to decide or pass resolutions on the following:. Planners, economists, administrators, dairymen, journalists have been visiting Anand to study the ingredients of its success. The Anand Pattern is essentially an economic organizational pattern to benefit small producers who join hands forming an integrated approach in order to economy of a large scale business. The whole operation is professionally managed so that the individual producers have the freedom to decide their own policies.
The adoption of modern production and marketing techniques helps in providing those services that small producers individually can neither afford nor manage. It has succeeded largely because Anand Model involves people in their own development and because their interests are safe in their own hands. Under Operation Flood the entire institutional infrastructure set up at the village level, the district level and the state level is owned and operated by the farmers themselves.
The Anand Model co-operatives have progressively eliminated middlemen, bringing the producers in direct contact with consumers. The Anand Pattern succeeded because it gave a fair price to the farmer and high – quality milk and milk products to the consumer. In short, the Anand Pattern meant the utilization of resources in the most profitable manner at grass-root level. The Three Tier Structure: Any producer can become a DCS member by buying a share and committing to sell milk only to the society.
Each DCS has a milk collection centre where members take milk every day. Each member’s milk is tested for quality with payments based on the percentage of fat and SNF. At the end of each year, a portion of the DCS profits is used to pay each member a patronage bonus based on the quantity of milk poured. This also acts as a vital link for various productivity enhancement and development programmes of farmers programmes.
It is a Union of primary village co-operative societies within a district. The Union buys all the societies’ milk, then processes and markets fluid milk and products. Union also provides a range of inputs and services to village co-operative societies and their members: Union staff train and provide consulting services to support village co-operative society leaders and staff.
The cooperative milk producers’ unions activitiee a state form a State Federation which is an apex marketing body responsible for marketing of milk and milk products of member unions. The Federation also plays a role in the overall development of the district unions federated to it.
Maximizing farmer profit and productivity through cooperative effort is the hallmark of the Anand Pattern. The spread of the co-operative movement in the villages is contributing to social changes. Some of the changes are: The society is being perceived as a means of livelihood — unlike, say, a panchayat. The feeling, therefore, is that it ought to be managed activiites those who are likely to run it most efficiently — not necessarily by the entrenched elite.
CSR of Amul Archives – India’s Largest CSR Network
Caste barriers are slowly breaking down in equalizing queues before the milk collection centre. In the traditional societies untouchables could not have even dreamt of selling milk for common consumption. This social barrier has been removed by the milk co-operatives. Modern concepts like organization, technology, and social concern are entering the rural areas. Education in a non-school sense is also spreading. Veterinary care, the supply of balanced cattle feed, and artificial insemination centers are contributing to health education, nutrition education and sex education.
There is a change in the status of women. Generally income from milk is considered to be earned by them. Men concede that those women should have a say in how this money is to be spent. Hope has kindled in landless labourers without employment that they do not have to migrate to cities in search of an income. Milk co-operative societies have created white-collar jobs too. Amul continues to inspire one and all interested not only in dairying but also in other areas, people involved in the rural development and sustaining livelihood through massive employment generation.